Cathay Pacific & unicef
December 4, 2007: in flight on Cathay Pacific's Airbus Industrie 330-300
What a great cause: It's actually a small envelope at each seat, for passengers wanting to deposit their spare change, so unicef can feed & help educate the needy...and it only asks for spare coins, and you can hand it off to any flight attendant.
Kudos to Hong Kong martial arts movie star Jackie Chan for doing the promotional in flight video trailer for Cathay Pacific's partnership aiding unicef.
Bravo.